Within the ever-evolving panorama of e-commerce, staying forward of the curve typically means adopting the most recent applied sciences to interact and entice clients. One such innovation making waves within the trade is using generative video AI fashions. We’ve had the chance to discover Hedra’s generative video AI to create attention-grabbing video mockups for a web-based retailer. Right here’s a have a look at our journey, the outcomes, and a few key insights into utilizing Hedra successfully.
Why Video Mockups Matter
Video content material has turn out to be a cornerstone of contemporary digital advertising and marketing. It captures consideration, conveys data rapidly, and might considerably increase conversion charges. For e-commerce, video mockups can showcase merchandise in dynamic methods, serving to clients visualize their use and advantages extra vividly. That is the place Hedra comes into play, providing a complicated AI mannequin that may generate high-quality video content material tailor-made to particular wants.
Our Expertise with Hedra
Setting Up the Mission
Our aim was to create participating video mockups that spotlight our on-line retailer’s merchandise in motion. Hedra’s generative video AI offered an ideal platform for this activity. The setup course of was simple:
1. Add Product Photos: We began by importing high-quality photos of the merchandise we wished to function.
2. Choose a Voice: Hedra gives numerous voices to generate audio based mostly on the script we offered.
3. Customise the Script: We tailor-made the video scripts to explain the product and align with our model voice and message.
The Outcomes
The outcomes have been spectacular. Hedra’s AI generated movies that have been visually interesting and professionally polished. Nevertheless, we observed that the effectiveness of the movies various relying on the prominence of the face within the footage.
